Real change doesn’t start with convincing a majority of the public — it starts with a visible minority. In this Shop Talk, we unpack why movements tip when just 20–25% of people act consistently & visibly, and what that means for transforming our communities.
For Shop Talk, we reflect on a dead Greek poet’s wisdom, how an alive Salvadoran immigrant is the perfect example of it, and what we need to do be the heroes we’re meant to be.
For Shop Talk, Coach Bill shares his 3 keys to a successful marriage!
For Shop Talk, Coach Bill pontificates on the bad wrap that the lumber industry gets about chopping down trees. When the reality is that their work leads to more trees and so many other fascinating environmental benefits!
For Shop Talk, we dive into the origin story of a pencil and what lessons it has for An Army of Normal Folks. We bet you didn’t see that one coming!
For Shop Talk, we dive into the reality that only 33% of Americans are contributing in their community at the level they’d like. And what we plan to do about it.
For Shop Talk, Coach Bill shares his outside-the-box take on the Lane Kiffin saga. Even if you’re not a college football fan, there’s life lessons for our own lives and for the Army in this story!
For Shop Talk, we explore why did human life expectancy stick around 30-40 years old for thousands of years and then suddenly increased by 4 decades in less than 200 years!
For Shop Talk, we bring you Army member Anita Marin’s awesome recommendation to learn from Eddie Jaku, the Holocaust survivor who called himself the happiest man on earth!
For Shop Talk, we dive into Victor Frankl’s monumental book, which he wrote in just 9 days after being liberated from a Nazi concentration camp!
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