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What Zig Ziglar Got Right (And Modern Self-Help Gets Wrong)

Zig Ziglar didn’t build his success on hype or shortcuts—he built it on discipline, service, and helping others win first. In this Shop Talk, we break down the simple principles that can improve how you live, work, and serve—and why modern self-help has made them far more complicated than they need to be.

Wanna Make A Difference? Join An Army of Normal Babymakers!

America’s birth rates have fallen below replacement level—we’re no longer having enough children to sustain the country. In this Shop Talk, we explore why building and supporting families might be one of the most radical acts of hope—and service—there is.

What Happens When a Country Stops Living Together

Charles Murray’s book Coming Apart revealed a hard truth: we stopped living with people who aren’t exactly like us. This Shop Talk looks at the destruction it birthed and how proximity can bring us back together again.

What An 18-Year-Old Can Teach Us About Pride, Purpose, and Work

An 18-year-old clocked into Burger King on his graduation night—not because he had to, but because his teammates needed him to. In this Shop Talk, we unpack how his quiet dedication sparked a viral ripple of generosity and what it can teach all of us about pride, purpose, and work. 

How America Lost “We” — And How You Can Help Rebuild It Today

America wasn’t always this divided or isolated from one another. In this Shop Talk, Coach Bill unpacks Robert Putnam’s fascinating research on the historical forces that pulled us apart — and the simple, local actions normal folks can take right now to bring “we” back to their communities.

We Don’t Need More Heroes. We Need More Bowling Leagues

For Shop Talk, we unpack Robert Putnam’s monumental book “Bowling Alone” and the collapse of the civic habits that once held our communities together — from church groups to bowling leagues. And what we as Army members are going to do about it! 

How Paying Attention Could Help You Save a Life

A mail carrier trusted her gut, made one call, and saved a life. In this Shop Talk, we unpack why paying attention to the people around us is one of the simplest—and most powerful—ways normal folks can make a real difference.