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Normal folks are changing America one act of service at a time

Normal folks gathered at an Army of Normal Folks event

Four ways to get started

Find the way that fits you

Join the Army

Subscribe to the Soul Service newsletter for weekly inspiration and service ideas.

Explore Service Models

We have a library of 150+ frameworks to follow.

Find or Start a Local Club Near you

Search your community to connect with folks already doing the work or build the local Army

Take the 10 Level Challenge

A service journey to deepen it over time.

Don't do it alone. Join an ANF service club!

Wanting to help is normal. Not knowing how is too. Service Clubs make it easy to turn good intentions into real action—right where you live. Show up, serve together, and build something that lasts.

How It Works

  • Army Activations: Monthly, no-drama service days. Just show up, roll up your sleeves, and serve alongside neighbors.
  • Giving Circle: Everyone chips in what they can and together we make larger transformational gifts than we could on our own.
  • Service Concierge: Our Service Concierge helps you explore 2-3 service opportunities that match your unique passions and abilities!

Find Our Local Service Clubs in These Communities Today Or Start One In Your Area

  • Atlanta
  • Memphis
  • Northern Dutchess
  • Oxford
  • Ozaukee
  • Wichita

A Personal Service Journey

If you want to go further, there's a path with the 10 Level Challenge

The 10 Level Challenge is a simple framework to help you grow your impact over time—at your own pace, in your own way. No pressure. Just progress.

  1. 1: Sign Up
  2. 2: Get Inspired
  3. 3: Know Your Neighbors
  4. 4: Take Action
  5. 5: Bring Friends
  6. 6: Serve Every Week
  7. 7: Share Content
  8. 8: Start Something New
  9. 9: Share What's Working
  10. 10: Tell Your Story