Army of Normal Folks — Do What You Can

Is Coach Bill Bad for the Environment?!

For Shop Talk, Coach Bill pontificates on the bad wrap that the lumber industry gets about chopping down trees. When the reality is that their work leads to more trees and so many other fascinating environmental benefits!

What A Pencil Can Teach You And Me

For Shop Talk, we dive into the origin story of a pencil and what lessons it has for An Army of Normal Folks. We bet you didn’t see that one coming!

The Contribution Gap…. And What We’re Doing About It

For Shop Talk, we dive into the reality that only 33% of Americans are contributing in their community at the level they’d like. And what we plan to do about it.

We Need To Look In The Mirror About Lane Kiffin

For Shop Talk, Coach Bill shares his outside-the-box take on the Lane Kiffin saga. Even if you’re not a college football fan, there’s life lessons for our own lives and for the Army in this story!

Why Did Life Expectancy Grow By 4 Decades?!

For Shop Talk, we explore why did human life expectancy stick around 30-40 years old for thousands of years and then suddenly increased by 4 decades in less than 200 years!

The Happiest Man on Earth

For Shop Talk, we bring you Army member Anita Marin’s awesome recommendation to learn from Eddie Jaku, the Holocaust survivor who called himself the happiest man on earth!

Man’s Search for Meaning

For Shop Talk, we dive into Victor Frankl’s monumental book, which he wrote in just 9 days after being liberated from a Nazi concentration camp!

What Kids Said About How to Get Them Off Their Phones

For Shop Talk, we bring you fascinating data and wisdom from the righteous troublemakers known as Jonathan Haidt, Lenore Skenazy, and Zach Rausch.

Freed Slaves Bought A Plantation?!

For Shop Talk, we tell the extraordinary story of Madison Park. If freed slaves can figure out how to buy a plantation and build a self-sustaining community, what do you think An Army of Normal Folks in 2025 can achieve?!