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Podcast Episode: 193

Malcolm Gladwell’s Secret to Spreading Good Ideas

By Army of Normal Folks

November 6, 2026 12 min

Malcolm Gladwell’s Secret to Spreading Good Ideas

You don’t need money or power to start a movement. In this Shop Talk, Bill and Alex break down Malcolm Gladwell’s three types of people who make ideas spread – mavens, connectors, and salesmen – and how a small group with one of each can move the needle on any issue in your community. Figure out which one you are, find the other two, and get to work.

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